Transnational Environmental Campaigns in the Australia-Asian Region: The Case of Seafood, Fisheries and Target Markets

Project Outline and objectives:

This PhD project is part of a larger ARC project that examines transnational media flows of environmental concern in the Australia-Asian region. Investigating a number of cases across Australia’s resource-based industries, the ARC project aims to develop a deep understanding of media roles and practices in the interaction between claims-makers and decision-makers. Led by Professor Libby Lester ( and collaborating with leading international scholars, the project deploys an original approach for the study of transnational politics and communications. It will provide new knowledge into how environmental conflict is produced, conducted and resolved. As this knowledge has real consequences for industries, communities and environments, the project will contribute to policy negotiations, environmental and corporate decision-making, and Australia’s strategic research goals.

The ARC project addressed two key questions:
1. How are mediated environmental campaigns formulated, carried and understood between Australia and Asia?
2. How do they influence Australia’s agenda to strengthen regional relations and trade?

Specifically, it aims to:
• identify emerging forms of transnational environmental campaigns such as those run by Markets for Change and Greenpeace;
• analyse pressure group, industry and government communication and political strategies in Australia;
• investigate Asian corporate and activist responses to these communications and politics;
• examine how environmental activism operates across complex media and political networks and systems, and seeks to change political and consumer behavior;
• assess industry, government and public diplomacy attempts to manage these impacts.

This PhD project will specifically focus on fisheries and marine farming, investigating social and environmental interaction with local communities at the sites of production through supply chains and into target markets.

Phd Student
Coco Cullen-Knox

Elizabeth Lester
Emily Ogier, UTas
Jeff McGee, Utas
Ingrid van Putten, CSIRO

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